Brand Strategy Lead, Brand Architecture & Naming

Highlights

• Own global brand architecture and naming across Anthropic and Claude.
• Build naming systems and source of truth teams follow worldwide.
• Shape how new AI offerings are positioned and introduced globally.

What they offer

• Optional equity donation matching
• Generous vacation and parental leave
• Flexible working hours

Ideal candidate

Senior brand strategist passionate about naming and architecture as a craft who thrives owning complex portfolios, simplifying complexity, and guiding senior leaders with clear recommendations.

Requirements

• Deep expertise in brand architecture for complex and growing portfolios
• Built or rebuilt brand architecture of a multi-brand portfolio
• Can weigh branded house, endorsed, and house of brands models and recommend
• Genuinely passionate about brand architecture and naming as a craft
• Knows naming strategies from descriptive to coined and has shipped names