Growth Marketing Lead

Highlights

• Own global performance marketing across Pro, Max, Team, Enterprise and API.
• Scale demand from creation through growth helping people succeed on Claude.
• Turn experimentation and incrementality insights into scalable global playbooks.

What they offer

• Competitive compensation and benefits
• Optional equity donation matching
• Generous vacation and parental leave
• Flexible working hours

Ideal candidate

A hands-on growth leader with 10+ years scaling self-serve and product-led funnels who is rigorous about experimentation, moves fast through blockers, and is excited by AI's impact on marketing.

Requirements

• 10+ years in growth or performance marketing at high-growth tech companies with self-serve or product-led motion
• Led a growth marketing function owning team, budget and KPIs across multiple channels with recent hands-on work
• Driven self-serve and product-led B2B demand generation and consumer growth, partnering with enterprise marketing and sales
• Rigorous about experimentation and incrementality, able to pull and check own numbers and partner with data scientists
• Reasons from first principles, pushes through blockers to ship while bringing partner teams along
• Communicates clearly in writing and explains marketing performance to non-marketers and executives
• Technical background or ability to work effectively with engineering teams
• Uses AI to work faster and has a point of view on how it changes growth marketing, excited about Anthropic's mission
• Bachelor's degree or equivalent combination of education, training and/or experience