Lifecycle Marketing Lead

Highlights

• Own the self-serve funnel from signup to paid conversion for Devin.
• Run experiments to lift activation, upgrades and win-back revenue.
• Shape in-product moments with engineering that drive adoption.

What they offer

• Direct access to product and growth engineering to ship in-product changes
• Devin and latest AI tools for analysis, segmentation and experimentation
• Small team with direct access to leadership and very little process

Ideal candidate

A product-minded owner obsessed with user behavior and conversion, who writes clearly for developers and wants accountability for activation and revenue through rapid experiments.

Requirements

• Track record of work that changed user behavior such as onboarding or upgrade flows
• Product sense to use Devin and identify where new users get stuck
• Data fluency to find drop-offs, size opportunities and measure lift
• Clear writing that resonates with a technical developer audience
• Ownership mindset with accountability for conversion metrics