System Architect Lifecycle Marketing

Highlights

• Design parameterized lifecycle engine for Creator, Enterprise, Developer journeys.
• Make new vertical launches a configuration change instead of a rebuild.
• Ship onboarding, nurture, upsell and ABM programs from shared logic.

What they offer

• Annual discretionary learning and development stipend
• Annual discretionary social travel stipend to meet colleagues
• Annual company offsite in a new location
• Monthly co-working stipend if not near a hub

Ideal candidate

Builder-operator with B2B lifecycle experience who loves designing scalable systems over maintaining campaigns. Moves fast, owns funnel outcomes, and thrives collaborating across marketing, sales, and product.

Requirements

• 4+ years in B2B lifecycle, demand gen, or marketing automation roles, ideally at high-growth SaaS
• Deep proficiency in HubSpot - building workflows, scoring models, and automated nurture programs
• Working knowledge of Salesforce and how marketing and sales data connect end-to-end
• Experience building and managing lead scoring and MQL/SQL/PQL funnels
• Experience running or supporting ABM programs for target accounts
• Strong analytical skills - comfortable owning funnel metrics and translating data into action
• Excellent cross-functional communication, especially with Sales and RevOps