Audience & Content Growth Lead, SMB Ads

Highlights

• Build zero-to-one global content programs inspiring SMB advertisers worldwide.
• Turn advertiser wins into webinars, playbooks, videos and creator series.
• Scale education programs across markets with regional teams.

What they offer

• Equity

Ideal candidate

A strategic storyteller experienced in SMB content and education who loves turning complex ad products into clear, actionable learning and growing engaged global audiences.

Requirements

• 10+ years in content marketing, audience development, or customer education including SMB or advertiser programs
• Own content creation and distribution that grows relevant audiences and drives customer action
• Translate complex products into clear, engaging content with strong editorial judgment and storytelling
• Build repeatable programs across webinars, video, customer stories, vertical playbooks, and creator-led content
• Lead cross-functional and partner-led distribution aligned to shared priorities and measurable outcomes
• Measure learning, intent, and business impact alongside content consumption
• Adapt global programs to different markets and audiences with regional teams
• Combine strategy with hands-on writing, editing, creative briefing, and program execution
• Experience with advertising platforms, marketplaces, or tech businesses serving SMBs