B2B Marketing Lead, ANZ

Highlights

• Own ANZ B2B marketing strategy, execution and outcomes across AU and NZ.
• Run ABM, field events and executive programs for enterprise and mid-market.
• Adapt global campaigns into local stories, content and partner programs.

Ideal candidate

A seasoned ANZ B2B marketer who thrives owning markets end-to-end and partnering with sales to build trust and pipeline. You blend strategic judgment with hands-on execution and care deeply about safe, beneficial AI adoption.

Requirements

• 10+ years of experience in B2B, enterprise, field, demand generation, or integrated marketing, with substantial ANZ B2B market experience
• Proven experience driving measurable B2B pipeline and adoption through integrated demand generation, field marketing, events, and content programs
• Proven experience building and executing account-based marketing (ABM) programs for strategic enterprise accounts, with measurable account engagement and pipeline impact
• Proven experience executing integrated marketing programs that translate global or regional campaigns into locally relevant messaging, channels, content, and activation
• Strong understanding of enterprise and mid-market buying dynamics across Australia and New Zealand, including trust, risk, privacy, procurement, partner influence, and stakeholder alignment
• Full professional English fluency with strong writing, editing, and content production judgment for audiences across Australia and New Zealand