Consumer Marketing Lead, Korea

Highlights

• Own integrated consumer marketing for Korea across brand, product and culture.
• Drive growth in weekly users, adoption, retention and brand advocacy.
• Turn new ChatGPT capabilities into local stories, launches and partnerships.

Ideal candidate

Full-stack consumer marketer with 10+ years building beloved brands in Korea. Deeply attuned to Korean culture and platforms, strategic yet hands-on, energized by turning product momentum into cultural relevance.

Requirements

• 10+ years of marketing experience building consumer brands and driving product growth in Korea
• Deep understanding of Korean culture, consumer behavior, media, creators and platforms
• Fluency in Korean and English
• Proven ability to execute integrated plans across brand, product, digital, social, creator and experiential
• Strong strategic judgment with hands-on operating style for fast-paced environments
• Strong network of local agencies, creators, platforms and production partners
• Excellent communicator and collaborator able to influence senior cross-functional leaders