Growth - Lifecycle Lead (B2B)

Highlights

• Build company-wide owned-channel capability reaching businesses at scale.
• Set SMB lifecycle strategy across onboarding, activation and retention.
• Lead evergreen journeys across email, push and in-product messaging.

What they offer

• Relocation assistance
• Equity

Ideal candidate

A senior B2B lifecycle leader who thrives at the intersection of platform, product and campaign strategy, motivated by building trustworthy, relevant experiences that help businesses reach value and form durable habits.

Requirements

• 10+ years of experience in lifecycle, CRM, retention, growth, product marketing, or marketing technology, ideally in global B2B
• Track record of building and scaling lifecycle tooling or platforms with Engineering
• Strong technical and product fluency across event and identity models, data pipelines, APIs, segmentation, triggering, decisioning, experimentation, and deployment systems
• Experience designing evergreen programs that move users from message to product value and durable behavior
• Strong experimentation and measurement judgment including incrementality, holdouts, retention, and lifetime value