Integrated Marketing Manager - Consumer & Brand, LATAM
OpenAI · São Paulo
Frontier labremotesenior
At a glance
Highlights
- Lead Consumer and Brand campaigns for ChatGPT across LATAM from São Paulo.
- Turn cultural insights into creative ideas showing ChatGPT's everyday value.
- Build ongoing programs around cultural moments plus major integrated campaigns.
Ideal candidate
Hands-on brand marketer with deep LATAM cultural intuition and 12+ years shaping tech consumer brands. You love turning insights into distinctive creative and owning campaigns end-to-end with autonomy.
Requirements
- 12+ years of technology marketing across Brazil and Spanish-speaking LATAM
- Led major tech consumer brand campaigns from brief through results
- Deep knowledge of LATAM consumers, culture and media
- Strong creative judgment guiding briefs, concepts and production with agencies
- Experience planning paid, owned, earned, social, creators and partnerships
- Skilled at defining goals and using measurement to improve campaigns
- Professional fluency in Portuguese and English; Spanish a plus
Lab profile
About OpenAI
Builds safe frontier AI models and products like ChatGPT for broad benefit.
What they build
- ChatGPT
- OpenAI API
- Frontier AI models
Known for
- Frontier-scale distributed ML training
- Massive GPU fleet and data center operations
- Exabyte-scale data lakes and streaming
- AI alignment and safety research
Key facts
- Operates one of the world's largest GPU fleets
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