Lifecycle Marketing Manager, SMB Ads

Highlights

• Build zero-to-one lifecycle programs guiding SMB advertisers from interest to growth.
• Map advertiser journeys using cohorts, behavior, and feedback to unlock growth.
• Scale personalized journeys across email, product, education, and retargeting.

What they offer

• Equity

Ideal candidate

A zero-to-one lifecycle marketer who loves turning advertiser behavior into personalized journeys and measurable growth for SMBs through experimentation and cross-functional leadership.

Requirements

• Track record building and leading lifecycle programs with measurable activation, retention or growth results
• Experience building behavioral segmentation and triggered journeys across multiple channels
• Strong analytical skills in cohort analysis, funnel diagnostics and experimental design with holdouts
• Hands-on experience with CRM and marketing automation platforms such as Marketo
• Proven cross-functional leadership with Product, Engineering, Data Science, Sales and Marketing Ops
• Experience with SMB, self-serve, advertising, SaaS, marketplace or other high-volume customer journeys