Senior Product Marketing Manager, AI (Frontier Labs & Enterprise)

Highlights

• Scale lifecycle engine powering Prolific's core self-serve growth motion.
• Ship onboarding and activation journeys to drive faster time to first value.
• Build PQL signals that tell Sales which accounts merit conversation.

What they offer

• competitive salary
• benefits
• remote working

Ideal candidate

Independent lifecycle marketer from product-led, self-serve backgrounds who thrives in ambiguity and moves activation and retention metrics. You prioritize fast, own outcomes end-to-end, and partner well with Product and Sales.

Requirements

• 5-7 years in lifecycle, CRM, retention or growth marketing at a product-led / self-serve company, with a track record of moving activation, retention or expansion metrics
• Prior contract, consulting or agency experience, or a clear record of delivering scoped work independently to a deadline
• Hands-on ownership of lifecycle programmes for a freemium, free-trial or pay-as-you-go funnel
• Strong experience with email/CRM platforms (HubSpot or equivalent) and in-product messaging tools (Pendo, Appcues, Intercom, Braze, Customer.io, Iterable or similar)
• Experience defining activation, building behavioural segments and triggers, and using product usage data to drive messaging
• Analytical fluency: cohort analysis, activation and retention curves, funnel conversion, LTV
• Experience designing and running experiments, and knowing which results to trust
• Experience partnering with Sales/RevOps on PQL or usage-based handoff
• Clear communicator who can prioritise, push back and manage stakeholders without close supervision
• Comfortable with ambiguity in a small, high-output team