Product Marketing Lead, Enterprise

Highlights

• Own go-to-market for financial services and launch new verticals.
• Build vertical messaging and campaigns that drive AI transformation.
• Partner with sales to build plays, assets and events for target accounts.

What they offer

• base salary
• equity
• benefits

Ideal candidate

Strategic yet hands-on B2B product marketer with 6+ years in enterprise, ideally financial services, who thrives partnering with sales to drive pipeline and crafting messaging for executive buyers.

Requirements

• 6+ years of product marketing, industry marketing, or segment marketing experience in B2B enterprise environments, with experience in financial services or another regulated industry
• Track record of building sales plays, deal support, and enablement alongside sales leaders, and of running ABM, field, or campaign programs tied to pipeline
• Experience launching or scaling a new vertical or segment
• Understanding of AI/ML technology and intuition for building content for executive buyers, IT, and business users
• Ability to prioritize across priorities, say no, and influence across functions and levels including executives without direct authority
• Excellent written and verbal communication, storytelling, and analytical skills with strong attention to detail