Principal, Customer Education GTM

Highlights

• Own end-to-end GTM strategy for Snowflake's customer education portfolio.
• Scale On Demand learning via in-product pathways and community-led motions.
• Build measurement framework linking education to adoption and retention.

Ideal candidate

Strategic, self-driven GTM leader who thrives on influence over headcount and defining new playbooks from scratch. Energized by scaling customer education to drive activation in fast-moving, AI-native environments.

Requirements

• 8+ years in product marketing, GTM strategy, growth, or demand generation — ideally in education technology, customer education, or SaaS enablement
• Demonstrated ability to build and execute GTM strategy for digital/self-service products
• Strong cross-functional influence skills — you've driven outcomes through teams you don't manage
• Data-driven mindset with experience building measurement frameworks and ROI models
• Experience working with or across partner ecosystems, community programs, or developer relations
• Exceptional written and verbal communication — authoring strategy docs, presenting to executives, and building field-facing collateral
• Comfort with ambiguity — defining the playbook from scratch for a new function