Senior Growth & Lifecycle Marketing Lead

Highlights

• Own end-to-end lifecycle marketing for global contributor workforce.
• Lead experimentation to productize scalable marketing tools and playbooks.
• Craft UX-driven emails and reactivate lapsed contributors with data.

Ideal candidate

Strategic, hands-on lifecycle marketer who thinks in journeys not blasts, pairs UX sensibility with sharp copy, and thrives owning programs end-to-end amid ambiguity.

Requirements

• Data and analytical fluency with ability to pull numbers and build models
• Owned end-to-end lifecycle programs across onboarding, engagement, retention, reactivation
• Deep hands-on email marketing experience with ESPs, segmentation, deliverability and A/B testing
• UX/UI sensibility and strong design intuition for communications
• Exceptional, audience-aware copywriting for email and CTAs
• Range in product marketing, positioning and go-to-market collaboration
• Comfort with ambiguity and ownership mentality managing deadlines end-to-end
• Senior-level experience owning meaningful programs end-to-end