Growth and Demand Marketing Manager

Highlights

• Build Waabi's demand generation engine from scratch for autonomous trucks.
• Own lower-funnel campaigns and ABM targeting logistics decision makers.
• Create white papers and webinars that directly drive sales pipeline.

Ideal candidate

A scrappy B2B growth marketer who loves owning the full funnel end-to-end and thrives in small teams. Hands-on, analytical, and passionate about self-driving tech and solving hard logistics problems.

Requirements

• 6+ years in B2B demand generation or growth marketing, ideally at early-stage company
• Track record building lifecycle and email nurture programs from strategy to execution
• Comfortable with hands-on outbound prospecting alongside strategic marketing
• Experience measuring and optimizing CAC and funnel performance
• Strong analytical skills with Excel/Sheets; SQL or BI tools a plus
• Strong writer able to produce white papers, webinars and email copy independently
• Hands-on experience using AI tools in marketing workflows
• Self-directed and resourceful, comfortable operating without a large team