Brand Media Strategy & Analytics Manager
Waymo · Mountain View, CA, USA; San Francisco, CA, USA · Mountain View (US-MTV-EMF680) · San Francisco (US-SFO-MKT555)
CHECKED 7H AGO
Roboticsonsitemanager$177k–$218k
At a glance
Highlights
- Lead brand media across CTV, TV, OOH and cinema to build market-wide familiarity.
- Help build societal acceptance for autonomous driving technology for the first time.
- Map upper-funnel brand investments to downstream growth via media mix modeling.
What they offer
- Discretionary annual bonus program
- Equity incentive plan
- Generous Company benefits program
Ideal candidate
A full-funnel brand media strategist with 7+ years scaling awareness into growth, energized by building trust in novel technology and aligning creative, growth and finance around one narrative.
Requirements
- 7+ years of experience managing large-scale paid media campaigns with proven brand-building initiatives that accelerate growth
- Direct experience working with growth, performance or lifecycle marketing teams from awareness to first ride
- Deep operational knowledge of OOH, linear/connected TV, audio and targeted digital platforms like Meta, YouTube, TikTok
- Proven success managing top-tier media planning and buying agencies, negotiating inventory and maintaining creative standards
- Strong fluency in brand health tracking coupled with understanding of CAC, LTV, conversion rates and ROAS
- Exceptional communication skills aligning creative, product marketing, growth and finance teams
Lab profile
About Waymo
Autonomous driving technology company building the Waymo Driver for fully autonomous ride-hailing.
What they build
- Waymo Driver
- Fully autonomous ride-hail service
Known for
- Large-scale driving simulation
- Simulation realism
- Quantitative evaluations
- Onboard autonomy models
Key facts
- Founded in 2009
- Started as the Google Self-Driving Car Project