Lifecycle & Engagement Marketing Manager
Waymo · Mountain View, CA, USA; San Francisco, CA, USA; · Mountain View (US-MTV-EMF690) · San Francisco (US-SFO-MKT555)
CHECKED 7H AGO
Roboticsonsitesenior$210k–$259k
At a glance
Highlights
- Own lifecycle campaigns across email, push, and in-app for Waymo riders.
- Build rider engagement programs that grow retention and lifetime value.
- Shape go-to-market for autonomous ride-hail serving 10M+ rider-only trips.
What they offer
- Discretionary annual bonus program
- Equity incentive plan
- Company benefits program
Ideal candidate
A data-driven lifecycle marketer with 10+ years in B2C tech who loves crafting personalized rider experiences and turning insights into engaging, high-impact campaigns.
Requirements
- 10+ years of lifecycle or CRM experience in B2C tech
- Experience managing end-to-end campaigns using data in fast-paced settings
- Strong analytical skills including SQL for segmentation and experiment analysis
- Hands-on experience with marketing automation platforms
- Deep understanding of design fundamentals and content creation
Lab profile
About Waymo
Autonomous driving technology company building the Waymo Driver for fully autonomous ride-hailing.
What they build
- Waymo Driver
- Fully autonomous ride-hail service
Known for
- Large-scale driving simulation
- Simulation realism
- Quantitative evaluations
- Onboard autonomy models
Key facts
- Founded in 2009
- Started as the Google Self-Driving Car Project