Marketing Lead - Tokyo / Japan

Highlights

• Lead Waymo's Japan marketing strategy across brand, positioning, and targeting.
• Build integrated campaigns with Japan agencies guiding creative and media.
• Drive Waymo awareness, trust, and ridership via local partner co-marketing.

Ideal candidate

A culturally fluent brand builder passionate about bringing complex consumer tech to Japan, skilled at blending global strategy with local creativity to earn trust and drive adoption.

Requirements

• 15+ years in brand, product, and/or partner marketing in B2C tech or app-based company
• Proven experience driving adoption of new or complex consumer products
• Deep expertise in Japan consumer needs, culture, and creative
• Native-level Japanese and business-level English with executive communication skills
• Experience managing agencies, setting KPIs, and leading campaigns with budget accountability
• Willingness to travel quarterly to San Francisco Bay Area
• Experience in ride-hailing, automotive, mobility, or marketplace (preferred)
• Experience launching or scaling products in international markets
• Portfolio of impactful consumer campaigns for Japanese audiences
• Strong leadership, communication, negotiation, and people management skills